Specific information about the website

The following passages need to be adapted to your specific company situation. In general, the following applies: You do not need to obtain consent from website visitors if you conduct a website analysis using shortened IP addresses on your own servers or if you hire a third-party provider to exclusively process usage data on behalf of your company. However, you must offer website visitors a way to opt-out of this anonymous tracking. If you set up tracking measures to monitor website visitors (retargeting, tracking across all devices, etc.), then this requires the documented consent of website visitors in advance. The following is also essential: When integrating third-party codes (for example, YouTube videos, Google fonts, maps, etc.), it is important to make sure that the data of your website visitors is not automatically forwarded to third-party providers.

Use of a newsletter

When registering for our newsletter, you provide us with your email address and, on an optional basis, other information. We use these data solely for the purpose of sending you the newsletter. We retain the data that you disclose in your newsletter application until you cancel your subscription to our newsletter. You can unsubscribe at any time via the link in the newsletter intended for this purpose, or by sending us the appropriate notification. By unsubscribing, you revoke the use of your email address.

Website Log Files

When you visit our websites, your browser transmits certain data to our web server for technical reasons. The following data are recorded during an ongoing connection for communication between your internet browser and our web server:

• Date and time of your request
• Name of the requested file
• Page from which the file was requested
• Access status (file transferred, file not found, etc.)
• Type and version of the browser and the operating system you use
• Full IP address of the requesting computer
• Quantity of data transferred

For reasons of technical security, in particular to prevent attacks on our web server, we store these data for a short period of time. It is impossible to discern the identity of individual persons based on this data. After seven days at the latest, the data is anonymized by shortening the IP address at the domain level, so that it is no longer possible to establish any reference to the individual user. The anonymized data will also be processed for statistical purposes. We don’t compare any data to data in other databases or forward them to third parties, even in excerpts.

Use of Google Analytics with consent from website visitors

This website uses Google Analytics – a web analytics service provided by Google Ireland Limited (“Google”) – and obtains consent to do so from website visitors. Google Analytics uses so-called “cookies”, i.e. text files that are stored on your computer and that enable your use of the website to be analyzed. The information generated by the cookie about your use of this website is usually also transmitted to a Google server in the USA and saved there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators, and providing other services to website operators relating to website activity and Internet usage. We would like to point out that this website uses Google Analytics only after prior consent and with the abbreviated version of the IP addresses in order to exclude direct personal reference.

Use of Google Ads with consent from website visitors (in progress)

This website uses Google Ads Conversion Tracking – a web analytics service provided by Google Ireland Limited (“Google”) – and obtains consent to do so from website visitors. Google Ads Conversion Tracking also uses “cookies” stored on your computer that allow analysis of your use of the website. The information generated by the cookie about your use of this website is transmitted to a Google server in the US and stored there. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators, and providing other services related to website activity and internet usage. Google may also transfer this information to third parties if required by law or in so far as third parties process this data on behalf of Google.

Use of AddThis with consent from website visitors

This website uses social plugins from Add This, LLC, 8000 Westpark Dr., Suite 625, McLean, VA 22102 (“AddThis”) and obtains consent to do so from website visitors. If you press a button in such an AddThis plug-in, your browser establishes a direct connection with the AddThis servers and, if applicable, the selected social network. This tells AddThis that you have accessed the corresponding page of our website. The website operator has no influence on the type and extent of the data collected and transmitted to AddThis and, if applicable, the social networks.

We use our own cookies to display the website’s content

The setting of cookies to the extent required for website display (for example, storage of language choice, shopping cart functions, etc.) is also permitted without obtaining explicit consent from website visitors. The use of other cookies – especially cookies that track website visitors – requires the documented consent of website visitors in advance.

This website uses its own cookies to store the settings required to display the content of this website (cookies are data records sent by the web browser to the user’s browser where they are stored for later retrieval). Our cookies do not store any personal data. You can prevent the use of cookies in general if you prohibit your browser from storing cookies.